Monday, February 14, 2011

NCAA Ticket Sales: Big Ten vs. GLIAC


When tickets need to be sold the success of the athletic program makes a big different in sells and price. The amount you sell is based off the teams that are facing off, and the price at which tickets could be sold is based off not only the team’s status, but also the location, atmosphere, and what the teams are selling. It’s more than a game it’s a full experiences. At games teams sell, entertainment and dream. College teams give their fans the idea of being a part of the game, no matter how old or young the fan may be. For example, The Big Ten Conference is home to some of the top athletic teams in Division I sports. Vs. The GLICA Conference which is home to Division II sports teams. Both conferences offer sports of all nature, but they are so different in all that they do.

The Big Ten Conference is the United States' oldest Division I college athletic conference. Its eleven member institutions are located primarily in the Midwestern United States, stretching from Iowa in the west to Pennsylvania in the east. The conference competes in the NCAA's Division I, its football teams compete in the Football Bowl Subdivision (FBS), formerly known as Division I-A, the highest level of NCAA competition in that sport. Member schools of the Big Ten also are members of the Committee on Institutional Cooperation, a leading educational consortium. Despite the conference's name, since Penn State joined in 1990, there have been 11 schools in the Big Ten. The University of Nebraska–Lincoln will join the conference as its 12th member effective July 1, 2011.

The Great Lakes Intercollegiate Athletic Conference (or GLIAC) is a competitive intercollegiate athletic conference affiliated with the NCAA's Division II. The GLIAC was founded in June 1972. Member institutions are located in the Midwestern United States in the States of Michigan and Ohio, with affiliate members in Indiana and Illinois. Charter members include Grand Valley State, Lake Superior State, Northwood, and Saginaw Valley State. Former members include Oakland University (1972–1997) and Westminster (1997–2000).

Sponsorship of football was dropped by the GLIAC after the 1989 season. Conference schools sponsoring football joined with football-playing members of the Heartland Football Conference to form the Midwest Intercollegiate Football Conference (MIFC), which began play in 1990. The MIFC merged with the GLIAC in July 1999 and the GLIAC resumed sponsorship of football that fall. Tiffin University joined the GLIAC on July 1, 2008.Gannon University and Mercyhurst College left the GLIAC for the Pennsylvania State Athletic Conference on July 1, 2008.

Given the history of the two conferences I would have to say to sell 1000 tickets at $20 each would go to a big conference like Big Ten, and 10,000 tickets at $2.00 each would go to a smaller conference like GLICA.

Super Bowl, Beyond the Commercials.

The Super Bowl, the championship game of the National Football League in the United States, is known for the high-profile advertisements that air during its television broadcast in the U.S. The broadcast typically ranks very highly in the Nielsen ratings, reaching more than 90 million viewers. Prices for advertising space can typically cost millions of dollars for just 30 seconds of advertising time.

Super Bowl XLV was an American football game between the American Football Conference (AFC) champion Pittsburgh Steelers and the National Football Conference (NFC) champion Green Bay Packers to decide the National Football League (NFL) champion for the 2010 season. The game was held at Cowboys Stadium in Arlington, Texas on February 6, 2011. The Packers defeated the Steelers by the score of 31–25. Packers quarterback Aaron Rodgers was named Super Bowl MVP, completing 24 of 39 passes for 304 yards and three touchdowns.

This was the Packers' fourth Super Bowl victory out of five total appearances and a record thirteenth overall NFL title. Even with this loss, the Steelers still hold the record for six Super Bowl victories, out of eight total appearances. The Steelers' most recent prior Super Bowl appearance was a win in the 2008 season at Super Bowl XLIII.


Super Bowl XLV had an average US audience of 111 million viewers, this was the most-watched Super Bowl as well as the most-watched program of any kind in American television history, beating the previous record of 106.5 million viewers for Super Bowl XLIV. An estimated 162.9 million total viewers watched all or part of the game. The game drew a national household Nielsen rating of 46.0 and a 69 share. It drew a 59.7 local rating in both Milwaukee and Pittsburgh, the second-highest local rating for a Super Bowl after the 63.0 that Super Bowl XX drew in Chicago. In the host market of Dallas-Ft. Worth, the game drew a 53.7 rating.
Advertisements line the Cowboys stadium walls, screens, and boxes, along with seating lined with food and beer ads.
Fox had sold 90% of all available advertising slots by September 15, 2010 and by October all slots were completely sold out. The price of an advertisement began at US$3,000,000. Pepsi-Cola returned after a one-year retreat with three ads for their Pepsi Max drink, which has been named as the official soft drink of the NFL. Pepsi's Frito-Lay brand also advertised Doritos. Both brands had their advertisements created by web users as part of the annual USA Today Super Bowl Ad Meter contest, which offers a prize of US $5 million. Pepsi and Pepsi Frito-Lay products not on advertised thru commercials, but also in the stadium.
Along with Pepsi,  Anheuser-Busch InBev, GoDaddy.com, Coca-Cola, CareerBuilder.com, and E*TRADE purchased commercial and in stadium advertisements. InBev advertised Stella Artois imported beer for the first time in the Super Bowl in addition to its usual Budweiser and Bud Light advertisements.
Advertisements for 15 films were shown during the Pre-Game, Game, and Post-Game