The Super Bowl, the championship game of the National Football League in the United States, is known for the high-profile advertisements that air during its television broadcast in the U.S. The broadcast typically ranks very highly in the Nielsen ratings, reaching more than 90 million viewers. Prices for advertising space can typically cost millions of dollars for just 30 seconds of advertising time.
Super Bowl XLV was an American football game between the American Football Conference (AFC) champion Pittsburgh Steelers and the National Football Conference (NFC) champion Green Bay Packers to decide the National Football League (NFL) champion for the 2010 season. The game was held at Cowboys Stadium in Arlington, Texas on February 6, 2011. The Packers defeated the Steelers by the score of 31–25. Packers quarterback Aaron Rodgers was named Super Bowl MVP, completing 24 of 39 passes for 304 yards and three touchdowns.
This was the Packers' fourth Super Bowl victory out of five total appearances and a record thirteenth overall NFL title. Even with this loss, the Steelers still hold the record for six Super Bowl victories, out of eight total appearances. The Steelers' most recent prior Super Bowl appearance was a win in the 2008 season at Super Bowl XLIII.
Super Bowl XLV had an average US audience of 111 million viewers, this was the most-watched Super Bowl as well as the most-watched program of any kind in American television history, beating the previous record of 106.5 million viewers for Super Bowl XLIV. An estimated 162.9 million total viewers watched all or part of the game. The game drew a national household Nielsen rating of 46.0 and a 69 share. It drew a 59.7 local rating in both Milwaukee and Pittsburgh, the second-highest local rating for a Super Bowl after the 63.0 that Super Bowl XX drew in Chicago. In the host market of Dallas-Ft. Worth, the game drew a 53.7 rating.
Advertisements line the Cowboys stadium walls, screens, and boxes, along with seating lined with food and beer ads.
Fox had sold 90% of all available advertising slots by September 15, 2010 and by October all slots were completely sold out. The price of an advertisement began at US$3,000,000. Pepsi-Cola returned after a one-year retreat with three ads for their Pepsi Max drink, which has been named as the official soft drink of the NFL. Pepsi's Frito-Lay brand also advertised Doritos. Both brands had their advertisements created by web users as part of the annual USA Today Super Bowl Ad Meter contest, which offers a prize of US $5 million. Pepsi and Pepsi Frito-Lay products not on advertised thru commercials, but also in the stadium.
Along with Pepsi, Anheuser-Busch InBev, GoDaddy.com, Coca-Cola, CareerBuilder.com, and E*TRADE purchased commercial and in stadium advertisements. InBev advertised Stella Artois imported beer for the first time in the Super Bowl in addition to its usual Budweiser and Bud Light advertisements.
Advertisements for 15 films were shown during the Pre-Game, Game, and Post-Game
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