Stars, Cash Cows, ?, and Dogs: Life line of the PRODUCT

The wheels are turning and the trucks are truckin' at Bravo Sports. The company makes skateboard and in-line skate accessories such as boards, wheels, bearings, in-line boots, and apparel. Brand names include Kryptonics (skateboarding), Hyper (in-line skating), and Senate (skateboarding).

• Cash Cows are units with high market share in a slow-growing industry. The business as a whole is a Cash Cow, because the skating industry is growing more and more. With more famous people giving the given industry a good name, as a stress reliever, and fun way to stay in shape.

• Dogs, or more charitably called pets, are units with low market share in a mature, slow-growing industry. Bravo Sports holds a line of in-line skates that are not a top seller, its not hurting the business but its not help it either. the only reason the company still holds the line is because it was a free product given to the store from a known sponsor.

• Question Marks (also known as problem child) are growing rapidly and thus consume large amounts of cash, but because they have low market shares they do not generate much cash.Bravo Sports holds a line of in-line skates that are not a top seller, its not hurting the business but its not help it either. the only reason the company still holds the line is because it was a free product given to the store from a known sponsor.
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• Stars are units with a high market share in a fast-growing industry.The Bravo Sports Line of Kryptonics products has been in the business for many years and has grown in so many ways. From shut downs to improvement to the product line the growth has bettered the business.

The Kryptonics name has been around since 1965 when Kryptonics Inc. first began making plastic wheels and experimenting with urethane wheel technology. Bravo Sports also licenses character brands from Nickelodeon, Mattel, and others for its products. In addition, the company makes outdoor products such as instant canopies, chairs, trampolines, and trampoline enclosures.

At Bravo Sports, they don't just sell sporting goods, they live the lifestyle behind their brands. Whether it's fun, funky, or functional, mass-market, specialty or core, we provide today's sporting goods market with a full line of quality outdoor products. Employee approved from suits to sneakers – Bravo Sports.

Bravo Sports store as a whole has grown from your average one sponsor sporting store to a million dollar industry. Bravo Sports works to giving their consumers what they need to be the best at what they do.

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