The Olympic Games are a major international event featuring summer and winter sports, in which thousands of athletes participate in a variety of competitions. The Olympic Games have come to be regarded as the world’s foremost sports competition. The use of Olympic athletes for product endorsements, is one of the most inventive ideas. In the stand point of money and recognition. In any sport a connection is made from athletes to fan and I think, the use of athletes to do branding is the best and easiest way for product and service.
In the case of Michael Phelps as a face for a product for Kellogg’s and Speedo’s, a good idea for the moment. As we all know stars don’t shine for every, and every raise has a fall. Michael Phelps was dropped by Kellogg’s when it was revealed he had smoke marijuana at a college party. The decision to drop Phelps came just about a week after the News of the World published the photo. Kellogg’s had stated that it is "not consistent with the image of Kellogg's.”
Speedo on the other hand decided to keep Phelps as an endorser of their product. This is a smart move seeing that he is the face of all swimming and will bring in tons of revenue for them. Yes, he made a mistake that a very large portion of US citizen do as well. Phelps has taken on some new endorsements since the incident and it has benefited those companies.There is a portion of implications that agreements and contracts have for “moral clauses”. These agreements and/or contracts outline the behaviors that will breach the contract. The implications of moral clauses, the notion that the athlete might partake in something that goes against their contract agreement, could pose a potential problem. The problem could be that an olympic athlete might pose for objective photos for a magazine.
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