Week 1: Introduction to the New Team

TUTF: 1/16/12

1st Day meet and greet to the new work family. With open eyes and ears I start m first day as the TUTF spring/summer intern. Getting to meet my new team, for the time was exciting and over whamming . The New Team is as follows:

Ray Robinson - Assistant Coach - 1st Season

Email - robinsonrm@tiffin.edu

Tiffin University graduate Raymond Robinson enters his first year with the track and field team as the Throws Coach and Recruiting Coordinator.

Ron Martin - Assistant Coach - 6th Season

Email - martinra@tiffin.edu

Ron Martin is beginning his fifth season with Tiffin University as a distance coach. In the four years that Martin has coached the "TU DISTANCE CREW", his athletes have broken over 19 school records and garnered two NCAA D-II All Americans

Sirena Williams - Assistant Coach - 1st Season

Email - williamssi@tiffin.edu

Sirena Williams begins her first year as an Assistant Coach at Tiffin University. She will direct her attention and energy toward the team's long sprinters. 

Jeremy Croy - Head Coach - 12th Season

Email: croyjn@tiffin.edu
Head Track and Field/Cross Country Coach Jeremy Croy enters his 12th season at Tiffin University.

Sports: Marketing and Promotion.....Write it Out

Businesses are successfully because of how they Recruit Retain, Promote, Marketed, and Advertise. As that relates to sports; sports to rely on the same thing to just as successful. The job of a sports writer as it relates to promotion and marketing is to see those things out. An excellent way for businesses in order to create awareness to their brand and advertise their merchandise is through sports marketing promotions. Because of the possibility to appeal to the public and influence millions of individuals, an effective sports marketing company can help you to expose your company's name. Making use of proven mass media like television, newspapers, radio or online resources, Sports events usually crosses over social boundaries such as nationality or language.

Promotion is one of the four elements of marketing mix (product, price, promotion, distribution). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision.

Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Marketing is a product or service selling related overall activities. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

What I have learned in this class is that in order to be better than the rest is to be creative and explore beyond what is just right tin front of you. Sports’ writing takes us into a world that is full new and exciting things.

Stars, Cash Cows, ?, and Dogs: Life line of the PRODUCT

The wheels are turning and the trucks are truckin' at Bravo Sports. The company makes skateboard and in-line skate accessories such as boards, wheels, bearings, in-line boots, and apparel. Brand names include Kryptonics (skateboarding), Hyper (in-line skating), and Senate (skateboarding).

• Cash Cows are units with high market share in a slow-growing industry. The business as a whole is a Cash Cow, because the skating industry is growing more and more. With more famous people giving the given industry a good name, as a stress reliever, and fun way to stay in shape.

• Dogs, or more charitably called pets, are units with low market share in a mature, slow-growing industry. Bravo Sports holds a line of in-line skates that are not a top seller, its not hurting the business but its not help it either. the only reason the company still holds the line is because it was a free product given to the store from a known sponsor.

• Question Marks (also known as problem child) are growing rapidly and thus consume large amounts of cash, but because they have low market shares they do not generate much cash.Bravo Sports holds a line of in-line skates that are not a top seller, its not hurting the business but its not help it either. the only reason the company still holds the line is because it was a free product given to the store from a known sponsor.
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• Stars are units with a high market share in a fast-growing industry.The Bravo Sports Line of Kryptonics products has been in the business for many years and has grown in so many ways. From shut downs to improvement to the product line the growth has bettered the business.

The Kryptonics name has been around since 1965 when Kryptonics Inc. first began making plastic wheels and experimenting with urethane wheel technology. Bravo Sports also licenses character brands from Nickelodeon, Mattel, and others for its products. In addition, the company makes outdoor products such as instant canopies, chairs, trampolines, and trampoline enclosures.

At Bravo Sports, they don't just sell sporting goods, they live the lifestyle behind their brands. Whether it's fun, funky, or functional, mass-market, specialty or core, we provide today's sporting goods market with a full line of quality outdoor products. Employee approved from suits to sneakers – Bravo Sports.

Bravo Sports store as a whole has grown from your average one sponsor sporting store to a million dollar industry. Bravo Sports works to giving their consumers what they need to be the best at what they do.

Everybody is doing it, it the best thing ever since nuts........ 

2012 London Olympics: Sponsor By..........

The 2012 Summer Olympic Games, officially known as the Games of the XXX Olympiad, are scheduled to take place in London, United Kingdom, from 27 July to 12 August 2012. London will become the first city to officially host the modern Olympic Games three times, having previously done so in 1908 and in 1948.London was elected as the host city on 6 July 2005 during the 117th IOC Session in Singapore, defeating Moscow, New York City, Madrid and Paris after four rounds of voting. The successful bid was headed by former Olympic champion Sebastian Coe. The Olympics prompted a redevelopment of many of the areas of London in which the games are to be held particularly themed towards sustainability while the budgetary considerations have generated some criticism.To help fund the cost of staging the games the London Olympic organizers have agreed partnership deals with major companies. "Tier One" partners already announced include adidas, BMW, BP, British Airways, BT, EDF Energy, Intercontinental Hotels Group, Lloyds TSB and ArcelorMittal."Tier Two" supporters already announced include Adecco, Cadbury, Cisco, Deloitte, Thomas Cook Group and UPS.

Smoke + Kellogg's + Swim Wear + Phelps= Millions and maybe a BAD name.....

The Olympic Games are a major international event featuring summer and winter sports, in which thousands of athletes participate in a variety of competitions. The Olympic Games have come to be regarded as the world’s foremost sports competition. The use of Olympic athletes for product endorsements, is one of the most inventive ideas. In the stand point of money and recognition.  In any sport a connection is made from athletes to fan and I think, the use of athletes to do branding is the best and easiest way for product and service.

In the case of Michael Phelps as a face for a product for Kellogg’s and Speedo’s, a good idea for the moment. As we all know stars don’t shine for every, and every raise has a fall. Michael Phelps was dropped by Kellogg’s when it was revealed he had smoke marijuana at a college party.  The decision to drop Phelps came just about a week after the News of the World published the photo.  Kellogg’s had stated that it is "not consistent with the image of Kellogg's.”

Speedo on the other hand decided to keep Phelps as an endorser of their product.  This is a smart move seeing that he is the face of all swimming and will bring in tons of revenue for them.  Yes, he made a mistake that a very large portion of US citizen do as well.  Phelps has taken on some new endorsements since  the incident and it has benefited those companies.There is a portion of implications that agreements and contracts have for “moral clauses”.  These agreements and/or contracts outline the behaviors that will breach the contract. The implications of moral clauses, the notion that the athlete might partake in something that goes against their contract agreement, could pose a potential problem. The problem could be that an olympic athlete might pose for objective photos for a magazine.

Honda + Signage= Partnership

Flashing Lights and Advertising:

The effectiveness of signage in stadiums is the fact that signage will allow and force the fans to be exposed to the product by the display of scoreboard signage. However the effectiveness of signage is something I think has had its success over the years. When it comes to the signage of a stadium or event, from the perspective of the sponsor it’s an opportunity to promote your company and getting your name out. Also additional promotions such as half court shots or eating contests hosted by the company help with advertising.

From a generic view the signage becomes a chance to advertise and promote your company as much as the company wants depending on sponsorship agreements. Downsides or over-commercialization comes when the company has displayed their name too much and is no longer to obtain the interest of their consumers by their once entertaining gimmicks and promotions. Also including media coverage with too many advertising pitches in commercials on television or radio. Even though promoting your name is a great opportunity for the company, over doing it could be less effective and costly.

 The point by which over-commercialization takes away from the clients is when the advertising is associated with something that has absolutely nothing to do with the product or placement. The problem is sometimes commercialization is used to market the widespread product by using the means of popular brand connection. In which the commercialization of the product presents something like girls in bikinis at a bar instead of focusing on the product focus. Yes, the commercialization of girls in bikini’s at a bar is good for a beer commercial but not for a product such as Honda Cars.

Twitter My College Sports Update....... #Marketing

Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and micro blogging service, enabling its users to send and read messages called tweets. Tweets are publicly visible by default.  Users may subscribe to other users' tweets – this is known as following and subscribers are known as followers or tweeps (Twitter + peeps).
All users can send and receive tweets via the Twitter website, compatible external applications (such as for smart phones), or by Short Message Service (SMS) available in certain countries.

Big Ten Nation is home to 12 colleges in the U.S. The Conference uses Twitter and other social networks, not only to market but to also update, inform and advertise what’s going on in there sports world. From games, to tailgates, awards, and new recruits, The Conference is known for twitting on a daily with everything that is going on in the conference, the most recent tweets have been about the NCAA Final Four. The tweets have kept follower's up-to-date on the when, where, and how or the tournaments. Most of the tweets hold links that lead you to other B.T.N pages. Big Ten has put all social networks to good use, far as getting the attention of fans, and sports watchers alike.

 Facebook is also a social network the Big Ten uses. The Big Ten Conference Facebook page is full of picture, coupons, and advertisment for up coming games and events. What I have learned to love about all of the different social networks is that in some shape form or fashion they all lead to each other. As well as the app's that offered for phones, Ipod's, Ipad's and much more. Things like this allow people to have 24/7 access to the networks as well as keeps the information in motion.