Honda + Signage= Partnership

Flashing Lights and Advertising:

The effectiveness of signage in stadiums is the fact that signage will allow and force the fans to be exposed to the product by the display of scoreboard signage. However the effectiveness of signage is something I think has had its success over the years. When it comes to the signage of a stadium or event, from the perspective of the sponsor it’s an opportunity to promote your company and getting your name out. Also additional promotions such as half court shots or eating contests hosted by the company help with advertising.

From a generic view the signage becomes a chance to advertise and promote your company as much as the company wants depending on sponsorship agreements. Downsides or over-commercialization comes when the company has displayed their name too much and is no longer to obtain the interest of their consumers by their once entertaining gimmicks and promotions. Also including media coverage with too many advertising pitches in commercials on television or radio. Even though promoting your name is a great opportunity for the company, over doing it could be less effective and costly.

 The point by which over-commercialization takes away from the clients is when the advertising is associated with something that has absolutely nothing to do with the product or placement. The problem is sometimes commercialization is used to market the widespread product by using the means of popular brand connection. In which the commercialization of the product presents something like girls in bikinis at a bar instead of focusing on the product focus. Yes, the commercialization of girls in bikini’s at a bar is good for a beer commercial but not for a product such as Honda Cars.