The Michigan vs. Ohio State football rivalry (also known as The Game by some followers) is an intense college football rivalry between the Wolverines of the University of Michigan and the Buckeyes of The Ohio State University. It has attracted particular national interest over the last four decades as most of the games have determined the Big Ten Conference title and the resulting Rose Bowl match ups, and many have influenced the outcome of the national collegiate football championship. The game was ranked by ESPN in 2000 as the greatest North American sports rivalry.
When it comes to being sponsored its mainly a necessity for the professionals. When a collegiate team is sponsored by a company they will wear their apparel, but that's as far as it goes. While professional teams have various sponsors for their games, arenas, and facilities. There are teams, both professional and collegiate, that will take on sponsors to obtain additional funding for their own purposes.
Many companies would love to have rights to the event because of all the potential publicity but the tradition is more respected and the event is left alone. Similar situations with many collegiate arenas, such as the Big House, are unnamed and hold no sponsorships to preserve the history and tradition of the institution.
Potention Sponsors:
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