Is it major or minor. After viewing some of my class mates blogs I see it's major, for the minors.
From simple give away's to once in a life time experiences promotion plays a huge role. Many of these teams offer a variety of promotion to gain the loyalty of the fans and viewers. Most team your normal half-court shoot out for money, or big ticket prizes. Some even have wildest or “Arena True Blue Fan” (A fan that maybe dress head to toe in team colors or appeal) contest. For example, a lot of professional teams will give fans prizes while attending on their birthday or performances at by popular music artist and performers. I truly believe sports promotions are well worth the time money and trouble. Promotion is a way to gain brand or fan loyalty. “We’ve won their heart, let’s win their souls”. Sports promotions are more than just gimmicks, people are attracted to side entertainment away from the game, especially if the home team’s success is not that admirable. To measuring the success of your promotions is done through ticket, apparel, concessions sales and if your fan base is growing. Also these promotions are a chance to show your consumer that you are also benefiting them and not just the organization.
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