Sports: Marketing and Promotion.....Write it Out

Businesses are successfully because of how they Recruit Retain, Promote, Marketed, and Advertise. As that relates to sports; sports to rely on the same thing to just as successful. The job of a sports writer as it relates to promotion and marketing is to see those things out. An excellent way for businesses in order to create awareness to their brand and advertise their merchandise is through sports marketing promotions. Because of the possibility to appeal to the public and influence millions of individuals, an effective sports marketing company can help you to expose your company's name. Making use of proven mass media like television, newspapers, radio or online resources, Sports events usually crosses over social boundaries such as nationality or language.

Promotion is one of the four elements of marketing mix (product, price, promotion, distribution). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision.

Marketing is "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Marketing is a product or service selling related overall activities. It generates the strategy that underlies sales techniques, business communication, and business developments. It is an integrated process through which companies build strong customer relationships and create value for their customers and for themselves.

What I have learned in this class is that in order to be better than the rest is to be creative and explore beyond what is just right tin front of you. Sports’ writing takes us into a world that is full new and exciting things.

Stars, Cash Cows, ?, and Dogs: Life line of the PRODUCT

The wheels are turning and the trucks are truckin' at Bravo Sports. The company makes skateboard and in-line skate accessories such as boards, wheels, bearings, in-line boots, and apparel. Brand names include Kryptonics (skateboarding), Hyper (in-line skating), and Senate (skateboarding).

• Cash Cows are units with high market share in a slow-growing industry. The business as a whole is a Cash Cow, because the skating industry is growing more and more. With more famous people giving the given industry a good name, as a stress reliever, and fun way to stay in shape.

• Dogs, or more charitably called pets, are units with low market share in a mature, slow-growing industry. Bravo Sports holds a line of in-line skates that are not a top seller, its not hurting the business but its not help it either. the only reason the company still holds the line is because it was a free product given to the store from a known sponsor.

• Question Marks (also known as problem child) are growing rapidly and thus consume large amounts of cash, but because they have low market shares they do not generate much cash.Bravo Sports holds a line of in-line skates that are not a top seller, its not hurting the business but its not help it either. the only reason the company still holds the line is because it was a free product given to the store from a known sponsor.
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• Stars are units with a high market share in a fast-growing industry.The Bravo Sports Line of Kryptonics products has been in the business for many years and has grown in so many ways. From shut downs to improvement to the product line the growth has bettered the business.

The Kryptonics name has been around since 1965 when Kryptonics Inc. first began making plastic wheels and experimenting with urethane wheel technology. Bravo Sports also licenses character brands from Nickelodeon, Mattel, and others for its products. In addition, the company makes outdoor products such as instant canopies, chairs, trampolines, and trampoline enclosures.

At Bravo Sports, they don't just sell sporting goods, they live the lifestyle behind their brands. Whether it's fun, funky, or functional, mass-market, specialty or core, we provide today's sporting goods market with a full line of quality outdoor products. Employee approved from suits to sneakers – Bravo Sports.

Bravo Sports store as a whole has grown from your average one sponsor sporting store to a million dollar industry. Bravo Sports works to giving their consumers what they need to be the best at what they do.

Everybody is doing it, it the best thing ever since nuts........ 

2012 London Olympics: Sponsor By..........

The 2012 Summer Olympic Games, officially known as the Games of the XXX Olympiad, are scheduled to take place in London, United Kingdom, from 27 July to 12 August 2012. London will become the first city to officially host the modern Olympic Games three times, having previously done so in 1908 and in 1948.London was elected as the host city on 6 July 2005 during the 117th IOC Session in Singapore, defeating Moscow, New York City, Madrid and Paris after four rounds of voting. The successful bid was headed by former Olympic champion Sebastian Coe. The Olympics prompted a redevelopment of many of the areas of London in which the games are to be held particularly themed towards sustainability while the budgetary considerations have generated some criticism.To help fund the cost of staging the games the London Olympic organizers have agreed partnership deals with major companies. "Tier One" partners already announced include adidas, BMW, BP, British Airways, BT, EDF Energy, Intercontinental Hotels Group, Lloyds TSB and ArcelorMittal."Tier Two" supporters already announced include Adecco, Cadbury, Cisco, Deloitte, Thomas Cook Group and UPS.

Smoke + Kellogg's + Swim Wear + Phelps= Millions and maybe a BAD name.....

The Olympic Games are a major international event featuring summer and winter sports, in which thousands of athletes participate in a variety of competitions. The Olympic Games have come to be regarded as the world’s foremost sports competition. The use of Olympic athletes for product endorsements, is one of the most inventive ideas. In the stand point of money and recognition.  In any sport a connection is made from athletes to fan and I think, the use of athletes to do branding is the best and easiest way for product and service.

In the case of Michael Phelps as a face for a product for Kellogg’s and Speedo’s, a good idea for the moment. As we all know stars don’t shine for every, and every raise has a fall. Michael Phelps was dropped by Kellogg’s when it was revealed he had smoke marijuana at a college party.  The decision to drop Phelps came just about a week after the News of the World published the photo.  Kellogg’s had stated that it is "not consistent with the image of Kellogg's.”

Speedo on the other hand decided to keep Phelps as an endorser of their product.  This is a smart move seeing that he is the face of all swimming and will bring in tons of revenue for them.  Yes, he made a mistake that a very large portion of US citizen do as well.  Phelps has taken on some new endorsements since  the incident and it has benefited those companies.There is a portion of implications that agreements and contracts have for “moral clauses”.  These agreements and/or contracts outline the behaviors that will breach the contract. The implications of moral clauses, the notion that the athlete might partake in something that goes against their contract agreement, could pose a potential problem. The problem could be that an olympic athlete might pose for objective photos for a magazine.

Honda + Signage= Partnership

Flashing Lights and Advertising:

The effectiveness of signage in stadiums is the fact that signage will allow and force the fans to be exposed to the product by the display of scoreboard signage. However the effectiveness of signage is something I think has had its success over the years. When it comes to the signage of a stadium or event, from the perspective of the sponsor it’s an opportunity to promote your company and getting your name out. Also additional promotions such as half court shots or eating contests hosted by the company help with advertising.

From a generic view the signage becomes a chance to advertise and promote your company as much as the company wants depending on sponsorship agreements. Downsides or over-commercialization comes when the company has displayed their name too much and is no longer to obtain the interest of their consumers by their once entertaining gimmicks and promotions. Also including media coverage with too many advertising pitches in commercials on television or radio. Even though promoting your name is a great opportunity for the company, over doing it could be less effective and costly.

 The point by which over-commercialization takes away from the clients is when the advertising is associated with something that has absolutely nothing to do with the product or placement. The problem is sometimes commercialization is used to market the widespread product by using the means of popular brand connection. In which the commercialization of the product presents something like girls in bikinis at a bar instead of focusing on the product focus. Yes, the commercialization of girls in bikini’s at a bar is good for a beer commercial but not for a product such as Honda Cars.

Twitter My College Sports Update....... #Marketing

Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and micro blogging service, enabling its users to send and read messages called tweets. Tweets are publicly visible by default.  Users may subscribe to other users' tweets – this is known as following and subscribers are known as followers or tweeps (Twitter + peeps).
All users can send and receive tweets via the Twitter website, compatible external applications (such as for smart phones), or by Short Message Service (SMS) available in certain countries.

Big Ten Nation is home to 12 colleges in the U.S. The Conference uses Twitter and other social networks, not only to market but to also update, inform and advertise what’s going on in there sports world. From games, to tailgates, awards, and new recruits, The Conference is known for twitting on a daily with everything that is going on in the conference, the most recent tweets have been about the NCAA Final Four. The tweets have kept follower's up-to-date on the when, where, and how or the tournaments. Most of the tweets hold links that lead you to other B.T.N pages. Big Ten has put all social networks to good use, far as getting the attention of fans, and sports watchers alike.

 Facebook is also a social network the Big Ten uses. The Big Ten Conference Facebook page is full of picture, coupons, and advertisment for up coming games and events. What I have learned to love about all of the different social networks is that in some shape form or fashion they all lead to each other. As well as the app's that offered for phones, Ipod's, Ipad's and much more. Things like this allow people to have 24/7 access to the networks as well as keeps the information in motion.

OSU vs. Michigan: Sponsored By................

The Michigan vs. Ohio State football rivalry (also known as The Game by some followers)  is an intense college football rivalry between the Wolverines of the University of Michigan and the Buckeyes of The Ohio State University. It has attracted particular national interest over the last four decades as most of the games have determined the Big Ten Conference title and the resulting Rose Bowl match ups, and many have influenced the outcome of the national collegiate football championship. The game was ranked by ESPN in 2000 as the greatest North American sports rivalry.

When it comes to being sponsored its mainly a necessity for the professionals. When a collegiate team is sponsored by a company they will wear their apparel, but that's as far as it goes.  While professional teams have various sponsors for their games, arenas, and facilities. There are teams, both professional and collegiate, that will take on sponsors to obtain additional funding for their own purposes.

Many companies would love to have rights to the event because of all the potential publicity but the tradition is more respected and the event is left alone. Similar situations with many collegiate arenas, such as the Big House, are unnamed and hold no sponsorships to preserve the history and tradition of the institution.

Potention Sponsors:

Promote Me Major in the Minors

Is it major or minor. After viewing some of my class mates blogs I see it's major, for the minors. 

From simple give away's to once in a life time experiences promotion plays a huge role. Many of these teams offer a variety of promotion to gain the loyalty of the fans and viewers. Most team your normal half-court shoot out for money, or big ticket prizes. Some even have wildest or “Arena True Blue Fan” (A fan that maybe dress head to toe in team colors or appeal) contest. For example, a lot of professional teams will give fans prizes while attending on their birthday or performances at by popular music artist and performers. I truly believe sports promotions are well worth the time money and trouble. Promotion is a way to gain brand or fan loyalty. “We’ve won their heart, let’s win their souls”. Sports promotions are more than just gimmicks, people are attracted to side entertainment away from the game, especially if the home team’s success is not that admirable. To measuring the success of your promotions is done through ticket, apparel, concessions sales and if your fan base is growing. Also these promotions are a chance to show your consumer that you are also benefiting them and not just the organization.

Hustler in Baseball: Bill Veeck

A self-proclaimed "hustler," Bill Veeck, Jr. was the greatest public relations man and promotional genius the game of baseball has ever seen. The son of former Chicago Cubs president Bill Veeck, Sr., he got his start in the baseball business selling peanuts and hot dogs at Wrigley Field and was fond of saying that he was "the only human being ever raised in a ballpark." Over the course of a fifty-year love affair with baseball, Veeck would own three major league teams and would establish himself as the game’s most incorrigible maverick.

Upon returning from military duty in World War II, during which he received a severe leg wound that would ultimately require amputation, Veeck bought his first major league team, the Cleveland Indians, in 1946 at the age of 32. Although his reign in Cleveland was a mere three-and-a-half years, neither the Indians nor the game of baseball were quite the same thereafter. In 1947 Veeck hired the American League’s first black player (Larry Doby), and a year later brought Cleveland its first pennant and world championship since 1920, establishing a new major league season attendance record of 2.6 million fans. He introduced fireworks displays after games and signed 42-year-old Negro League pitching legend Satchel Paige to a contract in 1948, making him the oldest rookie ever to play professional baseball. Veeck even staged a night for Joe Earley, after the fan protested that the Indians owner had honored everyone except the average "Joe."

After selling the Indians, Veeck took on his greatest challenge in 1951: ownership of what he called "a collection of old rags and tags known to baseball historians as the St. Louis Browns." Veeck operated under the premise that fans should have a good time at the ballpark, even if the home team loses. (And the St. Louis Browns lost often, finishing dead last in the American League in 1951 with a 52-102 record, 46 games out of first place.) Veeck’s most memorable promotion for the Browns was sending 3’7" midget Eddie Gaedel to the plate, but perhaps even more daring was staging "Grandstand Managers’ Day," in which the fans determined the team’s actual strategy by holding up large placards marked "YES" on one side and "NO" on the other. Ironically, with the Grandstand Managers deciding whether the team bunted, stole a base, changed pitchers, etc., the Browns broke a four-game losing streak with a 5-3 victory. The fans retired with a 1.000 winning percentage and are still waiting for a visionary owner to hire them again.

Finding it hard to financially compete, Veeck retired after the 1980 Chicago White Sox season. He died of cancer six years later as a result of years of smoking. He was inducted into the Baseball Hall of Fame five years later in 1991.

NCAA Ticket Sales: Big Ten vs. GLIAC

When tickets need to be sold the success of the athletic program makes a big different in sells and price. The amount you sell is based off the teams that are facing off, and the price at which tickets could be sold is based off not only the team’s status, but also the location, atmosphere, and what the teams are selling. It’s more than a game it’s a full experiences. At games teams sell, entertainment and dream. College teams give their fans the idea of being a part of the game, no matter how old or young the fan may be. For example, The Big Ten Conference is home to some of the top athletic teams in Division I sports. Vs. The GLICA Conference which is home to Division II sports teams. Both conferences offer sports of all nature, but they are so different in all that they do.

The Big Ten Conference is the United States' oldest Division I college athletic conference. Its eleven member institutions are located primarily in the Midwestern United States, stretching from Iowa in the west to Pennsylvania in the east. The conference competes in the NCAA's Division I, its football teams compete in the Football Bowl Subdivision (FBS), formerly known as Division I-A, the highest level of NCAA competition in that sport. Member schools of the Big Ten also are members of the Committee on Institutional Cooperation, a leading educational consortium. Despite the conference's name, since Penn State joined in 1990, there have been 11 schools in the Big Ten. The University of Nebraska–Lincoln will join the conference as its 12th member effective July 1, 2011.

The Great Lakes Intercollegiate Athletic Conference (or GLIAC) is a competitive intercollegiate athletic conference affiliated with the NCAA's Division II. The GLIAC was founded in June 1972. Member institutions are located in the Midwestern United States in the States of Michigan and Ohio, with affiliate members in Indiana and Illinois. Charter members include Grand Valley State, Lake Superior State, Northwood, and Saginaw Valley State. Former members include Oakland University (1972–1997) and Westminster (1997–2000).

Sponsorship of football was dropped by the GLIAC after the 1989 season. Conference schools sponsoring football joined with football-playing members of the Heartland Football Conference to form the Midwest Intercollegiate Football Conference (MIFC), which began play in 1990. The MIFC merged with the GLIAC in July 1999 and the GLIAC resumed sponsorship of football that fall. Tiffin University joined the GLIAC on July 1, 2008.Gannon University and Mercyhurst College left the GLIAC for the Pennsylvania State Athletic Conference on July 1, 2008.

Given the history of the two conferences I would have to say to sell 1000 tickets at $20 each would go to a big conference like Big Ten, and 10,000 tickets at $2.00 each would go to a smaller conference like GLICA.

Super Bowl, Beyond the Commercials.

The Super Bowl, the championship game of the National Football League in the United States, is known for the high-profile advertisements that air during its television broadcast in the U.S. The broadcast typically ranks very highly in the Nielsen ratings, reaching more than 90 million viewers. Prices for advertising space can typically cost millions of dollars for just 30 seconds of advertising time.



Super Bowl XLV was an American football game between the American Football Conference (AFC) champion Pittsburgh Steelers and the National Football Conference (NFC) champion Green Bay Packers to decide the National Football League (NFL) champion for the 2010 season. The game was held at Cowboys Stadium in Arlington, Texas on February 6, 2011. The Packers defeated the Steelers by the score of 31–25. Packers quarterback Aaron Rodgers was named Super Bowl MVP, completing 24 of 39 passes for 304 yards and three touchdowns.

This was the Packers' fourth Super Bowl victory out of five total appearances and a record thirteenth overall NFL title. Even with this loss, the Steelers still hold the record for six Super Bowl victories, out of eight total appearances. The Steelers' most recent prior Super Bowl appearance was a win in the 2008 season at Super Bowl XLIII.

Super Bowl XLV had an average US audience of 111 million viewers, this was the most-watched Super Bowl as well as the most-watched program of any kind in American television history, beating the previous record of 106.5 million viewers for Super Bowl XLIV. An estimated 162.9 million total viewers watched all or part of the game. The game drew a national household Nielsen rating of 46.0 and a 69 share. It drew a 59.7 local rating in both Milwaukee and Pittsburgh, the second-highest local rating for a Super Bowl after the 63.0 that Super Bowl XX drew in Chicago. In the host market of Dallas-Ft. Worth, the game drew a 53.7 rating.

Advertisements line the Cowboys stadium walls, screens, and boxes, along with seating lined with food and beer ads.

Fox had sold 90% of all available advertising slots by September 15, 2010 and by October all slots were completely sold out. The price of an advertisement began at US$3,000,000. Pepsi-Cola returned after a one-year retreat with three ads for their Pepsi Max drink, which has been named as the official soft drink of the NFL. Pepsi's Frito-Lay brand also advertised Doritos. Both brands had their advertisements created by web users as part of the annual USA Today Super Bowl Ad Meter contest, which offers a prize of US $5 million. Pepsi and Pepsi Frito-Lay products not on advertised thru commercials, but also in the stadium.

Along with Pepsi,  Anheuser-Busch InBev, GoDaddy.com, Coca-Cola, CareerBuilder.com, and E*TRADE purchased commercial and in stadium advertisements. InBev advertised Stella Artois imported beer for the first time in the Super Bowl in addition to its usual Budweiser and Bud Light advertisements.

Advertisements for 15 films were shown during the Pre-Game, Game, and Post-Game

CAACURH 2010 Tiffin University:

All work and no play makes the Tiffin Dragon want to have a dance break.

Danielle G. Bush: Beyond the Music "My Sports Autobiography".



Danielle G. Bush was born April 28, 1987, in Detroit Michigan to Mr. and Mrs. Kenneth and Charlotte Bush. I was the youngest of 5. I was a real active kid who loved to talk, my mom use to say “you have a real gift for gab Danielle”. Until I started 1^st grade and my talking got me in trouble. Although I always had a good reason for my talking in class, my gift started to become my cruse. I never stop talking; I just learn that there was a time and a place for everything. My dad felt I had more energy than the average and that was the cause of my talking, so by the summer of 1^st grade he signed me up for every sport you could think of for a 7 year old. So from the age of 7 to 18 I played softball, tennis, basketball, soccer, flag football, and I was on the swim team. The only sport I took a real liking to was softball I played from the age 9 to 18. It had become a passion for me and I enjoyed the feeling I got when I touched the field.

I played softball thru rain, high winds, and heat waves. I played thru pain, sweat and tears, because I loved the sport so much. After four year of playing in high school my softball career came to a stop because I had broke my arm in our last game of my senior year. It was my 2^nd time breaking it in 5 years and I didn’t want to risk it happening again so I put down my gear and head towards a new passion of mine which was singing. Till this day I wish I could play again but now I only play for fun with the kids I work with over the summer at the Detroit Recreation Centers. I do intend to continue work in the sports field as well as remain a passionate consumer and participant to softball and other sports. Just because you don’t play doesn’t mean you’re not a valued part of a team. I will graduate from Tiffin University in 2012 with a degree in Business Marketing and Sports and Recreation Management. I would love to one day do some Sports Marketing, and a little Club Promoting on the side for fun. When I was a kid, I talked a lot, and from me talking I found sports and in sports I found softball my passion my first LOVE. My history with Business, Marketing, and the Sports world will help me get where I am trying to go in the future.

Big Ten:Michigan State and Ohio State Receive Men's Basketball Weekly Honors

Michigan State's Green and Ohio State's Craft earn Player and Freshman of the Week honors, respectively.

Jan. 17, 2011

Park Ridge, Ill

Player of the Week

Draymond Green - Michigan State

Jr. - F - 6-7

Saginaw, Mich. - Saginaw

Michigan State's Draymond Green earns the first Player of the Week award of his career after averaging 21.0 points and 8.5 rebounds in a pair of overtime victories against Wisconsin and Northwestern. For the week, he shot .423 from the field, including .500 from three-point range, and .895 from the foul line. He also averaged 3.0 assists, 1.5 steals and 1.5 blocks per contest. In a 64-61 win over Wisconsin, Green scored a career-high 26 points, including the first eight in overtime. He went 8-for-17 from the floor, including 3-for-5 from long range, and also went 7-for-9 from the free-throw line. He also tallied a team-best nine boards, four assists and two blocks. In a 71-67 win against Northwestern, Green scored 16 points and grabbed eight rebounds. He was a perfect 10-for-10 from the foul line, including 6-for-6 in the final 37 seconds of regulation to help force overtime.

Last Michigan State Player of the Week: Kalin Lucas (Nov.29, 2010)

Freshman of the Week
Aaron Craft - Ohio State
Fr. - G - 6-2
Findlay, Ohio -Liberty Benton
Ohio State's Aaron Craft collects his first Freshman of the Week award after scoring a career-high 19 points while handing out seven assists in Ohio State's 69-66 win against Penn State on Saturday. He averaged 14.5 points for the week, connecting on 10 of 18 shots from the floor, including a 6-for-10 mark from three-point range. Against Michigan on Wednesday, the freshman scored 10 points with a rebound, an assist and a steal.
Last Ohio State Freshman of the Week: Jared Sullinger (Jan. 10, 2011)